CenCal Well being rolling out textual content messaging, present card marketing campaign to unvaccinated membership

jasabacklink November 19, 2021 2 min read

Some CenCal Well being members might quickly obtain textual content messages directing them to close by COVID-19 vaccination areas that provide walk-in service, informational postcard mailers and $50 present card incentives that encourage these unvaccinated members to get their photographs.

The group, which serves because the Medi-Cal well being plan for each Santa Barbara and San Luis Obispo counties, introduced its intention on Nov. 10 to roll out a COVID-19 vaccine marketing campaign to its unvaccinated membership in an effort to enhance lower-than-average inoculation numbers amongst its almost 210,000 members primarily comprised of kids, households and seniors with low revenue. Major care suppliers within the CenCal Well being community who administer the primary photographs are also rewarded, officers mentioned.

In keeping with the California Division of Well being Care Providers, CenCal Well being’s membership vaccination fee is 20-24% factors decrease than the overall populations of Santa Barbara and San Luis Obispo counties.

“Nearly all of our members who’re unvaccinated are 5 to 17 years outdated,” defined Karen L. Hord, CenCal Well being deputy chief medical officer. “The COVID-19 vaccine is now accredited for these ages, nonetheless, parental permission is required. We’re growing vaccination alternatives for our younger households, together with weekend entry by means of suppliers, and at pop-up clinics in handy neighborhood areas with hours that work for working mother and father.”

Santa Barbara County’s COVID-19 case rate still dropping, but slowly

Implementation of the multistrategy initiative is a part of a statewide Vaccination Response Program developed by the California Division of Well being Care Providers which seeks to to totally vaccinate members who should not vaccinated or acquired just one dose attributable to vaccine hesitancy, lack of transportation or a incapacity that retains them homebound, officers mentioned.

Additional, COVID-19 and vaccine inequity are reported by the Facilities for Illness Management and Prevention to be disproportionately present in deprived populations the place elements resembling schooling, revenue, and racial and ethnic disparity pose the next well being danger.